What is 3D narrowcasting? 

Narrowcasting is in general targeting specific audience with specific contents. Mostly narrowcasting is linked to the phenomenon of placing displays in environments were an substantial audience is passing by. E.g. shops, train stations, schools, fast food restaurants. The diagram gives an overview of involved aspects related to narrowcasting configurations (based on a presentation of Gijs de Vries / Tele2 Versatel). 

The most optimal form of narrowcasting is when it addresses the exact needs of a specific individual in the audience. One person; one background; one set of needs - resulting in one personalized information stream. 

Unfortuneatly, this optimal situation is hard to create. Within a few years the information sharing could be based on aggregated profiles of individuals (in the audience). Today, narrowcasting is focusing on relevant (regional / local) information for an audience. Triggering content and triggering presentation are important to get attention from people. 

3D narrowcasting can provide these triggering moments. 
3D displays present real 3D images which gives the viewer (passing by) a specific moment; it attracts people's attention. It could be stated that the coming years 3D narrowcasting will become an important platform the get the attention of the audience. The technology offers new means, but communication should still be the reference for implementing new concepts.

Some relevant publications and websites:

Brennesholtz & Berman (2007), 3D technology and markets: a study of all aspects of electronic 3D systems, applications and markets. Insight Media, with support from US Display Consortium, March 2007.

Redert et al. (2006), Philips 3D solutions: from content creation to visualization. Third International Symposium on 3D Data Processing, Visualization, and Transmission (3DPVT'06), pp. 429-431.

Tomesen (2007), Philips met 3D-narrowcasting. Article on Emerce, Februari 5 2007 (link).

e-mail: office @ Qeam.com - copyright Qeam 2010 - all rights reserved