Wind energy project and communication planning

Qeam BV performed together with a partnering communication advisor 
a communication project. Principal is a company in the sustainable energy business operating in the Republic of Ireland.

Wind turbine (courtesy of Vestas Wind Systems A/S)

Based on interviews with stakeholders and communication expertise of Qeam BV and its partner, a specific communication approach towards multiple stakeholders was worked-out. Currently, the communication approach supports strategic and operational activities of the company. 

Involved stakeholders: employees of the principal company, govermental bodies, competitive organisations in the field of sustainable energy, intermediairy organisations, residents, politicians, and a professional action group.

Communication grid 

The communication grid (in Dutch: communicatiekruispunt) offers means to define and work-out communication strategies regarding a certain context or setting. Among other tools the communication grid is used in the wind energy project to define and control multiple stakeholder communication strategies.  

Some relevant publications

Civel, O'Donnell & Kellett (2003), Wind turbines in 50 questions & answers. Renewable Energy Information Office, Cork.

Krohn & Damborg (1999), On public attitudes towards wind power. Renewable Energy, vol. 16, pp. 954-960.

Ruler, van (2004). The communication grid: introduction of a model of basic communication strategies in public relations practice. Public Relations Review, vol. 30(2).

SEI (2004), Attitudes towards the development of wind energy farms in Ireland. Research report, Sustainable Energy Ireland.

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